Privacy Policy
Effective Date: 1 July 2026
Carmichael Xtreme ("we", "our", or "us") respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 ("POPIA") and other applicable South African laws. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, purchase a vehicle, book a service, request finance assistance, hire a vehicle, or otherwise interact with us.
1. Who We Are
Carmichael Xtreme is a South African automotive company specialising in:
- Pre-owned vehicle sales
- Vehicle servicing and repairs
- Vehicle financing assistance
- Vehicle trade-ins
- Jeep hire services
- Off-road accessories and upgrades
- Customer support
Website: carmichaelxtreme.co.za
Email: info@carmichaelxtreme.co.za
Telephone: 021 203 4411
Address: 215 Albert Road, Woodstock, Cape Town, 7925, South Africa
2. Information We Collect
Personal Information
- Full name
- Email address
- Telephone number
- Residential address
- Driver's licence details (where applicable)
- Identity number (where legally required)
- Company details
- Vehicle ownership information
Vehicle Information
- Vehicle make and model
- VIN (Vehicle Identification Number)
- Registration number
- Service history
- Trade-in information
Financial Information
Where required for vehicle purchases or finance applications:
- Income information
- Banking details
- Employment information
- Credit-related information
- Finance application documents
Financial information is only collected where necessary and may be shared with authorised finance providers for the purpose of processing finance applications.
Website Information
When you visit our website we may automatically collect:
- IP address
- Browser type
- Device information
- Pages visited
- Date and time of visit
- Referring website
- Cookies and similar technologies
3. How We Collect Information
- Through contact forms
- Vehicle enquiry forms
- Finance enquiry forms
- Service booking requests
- Telephone calls
- Email correspondence
- Social media enquiries
- In person at our dealership
- Cookies and website analytics
4. Why We Collect Your Information
- Respond to enquiries
- Sell vehicles
- Arrange finance
- Process trade-ins
- Book servicing and repairs
- Process vehicle hire requests
- Provide customer support
- Improve our services and website performance
- Communicate with customers
- Send quotations and invoices
- Meet legal obligations
- Prevent fraud and protect our business and customers
5. Marketing Communications
With your consent, we may send:
- Vehicle specials and promotions
- Events and new arrivals
- Service reminders
- Company news
You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
8. Data Security
We implement reasonable technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss, theft, or misuse
- Alteration or disclosure
Although we strive to protect your information, no internet transmission or electronic storage method is completely secure.
9. Data Retention
We retain personal information only for as long as necessary to:
- Provide our services
- Fulfil contractual obligations
- Meet legal requirements
- Resolve disputes and enforce our agreements
Where legally required, certain records may be retained for longer periods.
10. Your Rights Under POPIA
You have the right to:
- Request access to your personal information
- Correct inaccurate information
- Request deletion where legally permitted
- Object to certain processing activities
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Regulator of South Africa
Requests may be submitted using the contact details below.
11. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
12. Children's Privacy
Our services are intended for persons aged 18 years or older. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any updates will be published on this page together with the revised effective date.
14. Contact Us
For questions about this policy or how we process your personal information:
Carmichael Xtreme
Email: info@carmichaelxtreme.co.za
Tel: 021 203 4411
215 Albert Road, Woodstock, Cape Town, 7925
15. Information Regulator
If you believe your personal information has been processed unlawfully, you may lodge a complaint with the Information Regulator (South Africa).
Website: justice.gov.za/inforeg